Friday, 19 July 2013

Say Goodbye to being Camera Shy with tips from Jess Weiner

A new study by Dove reveals that Indian women are missing out on some of life’s most memorable moments because they are not happy with the way they look. A sense of anxiety about their appearance prevents them from capturing precious memories on camera, including those of their own wedding or the birth of their child or special family holidays.

Here are some tips to help women boost their spirits and say goodbye to a camera shy mindset by Jess Weiner, Dove Global Self-Esteem Ambassador:

  • Ban beauty-bashing comments such as "I look so fat" or "I’m having bad hair day." Negative talk makes everyone feel anxious about their looks. The more positive affirmations you make about her own beauty, the more her self-confidence will soar.
  • Nobody is perfect. Remember that those “perfect” images of celebrities have been styled and retouched by a team of professionals from start to finish. There is no such thing as perfect beauty.
  • Women should not get caught up about how they look in a photo, but rather think about when they are 70 and remember how great it will be to have captured that time in life.
  • Finally, Focus on Making Memories. Instead of stressing about looks in a photo, women should think about how they will FEEL when looking back 5, 10 and 50 years from now remembering the joy they had at the beach with family or the celebration shared with friends. When women focus on the type of memory being made, they will find that their face and body will relax, resulting in more natural, genuine smile and true enjoyment.

Dove is committed to creating a world where beauty is a source of confidence, not anxiety. In response to the survey findings, Dove created a short film, Camera Shy to raise the question about why adult women hide from the camera, but loved the camera when they were little girls. Women should feel confident to smile for their next photo, so they do not lose out on capturing their precious memories. Dove encourages women to celebrate their own beauty with tips to help them “say goodbye to being camera shy.”

Join the conversation at #MyBeautifulSelf and

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