Friday, 25 January 2013

NOW IN STORES: DKNY DELICIOUS EAU SO INTENSE COLLECTION


As the passion for the brand grows ever more intense, the juice has followed that lead. Now eight years after debuting the first apple-inspired fragrance, Be Delicious, in 2004, DKNY introduces its most tempting iteration yet - the Delicious Eau So IntenseCollectionBe Delicious Eau So Intense and Fresh Blossom Eau So Intense. Perfumers amped up the concentration of each element in the original formula in equal parts. Each has maintained the original structure and balance, just with more potency and staying power.
  
Why intensify now?  Because Be Delicious is such a customer favorite around the world:

FAN FAVORITE:  The clever packaging interpretation of New York’s Big Apple, a palm-sized clear glass object is the embodiment of the city’s vibrant, optimistic energy.  It has clearly resonated across the globe, building and sustaining a rabid fan base from Germany to Singapore, South Africa to the Netherlands.  Today, DKNY Fragrances engages the largest fragrance Facebook community in the world with over 780,000 “likes.” 

BEST-SELLER:  Enough of the eau de parfum has been sold to keep every New Yorker spritzed and smelling “delicious” day in and day out for two solid years. Globally, over 4 million DKNY Delicious apples are sold a year.  That is over 10,000 bottles a day, 6-7 every minute.  Every 10 seconds, someone, somewhere, picks a Be Delicious apple off of the shelves and takes a little slice of New York’s vibrant, sophisticated, optimistic spirit home.

AWARD-WINNING:  More than three dozen times, magazine readers have awarded Be Delicious the title of favorite fragrance, in almost as many languages.

THE DELICIOUS EAU SO INTENSE COLLECTION

Be Delicious Eau So Intense                                                              
Be Delicious was the first to be derived from an apple extract, which was then layered with grapefruit, magnolia, sandalwood and white amber. A delectable new fragrance that is the pick of the crop, Be Delicious Eau So Intense is a higher concentration of our classic Be Delicious fragrance accentuating the key apple note—resulting in a more intoxicating scent that resembles the first bite of a fresh picked apple.



Fresh Blossom Eau So Intense
Rose and lily of the valley notes get more attention in the new Fresh Blossom Eau So Intense. The once-delicate floral, inspired by the fragile but potent blooms on an apple tree, made more nuanced by ramping up the concentration of two of the most celebrated notes in perfumery.  The result is a more textural, intense floral bouquet that is long lasting and fresh.



Delicious Eau So Intense Collection is available at a retail price of Rs. 4,111 (50ml) and Rs. 5,308 (100ml) across leading malls and retail outlets in India.

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