I don’t think any of Maybelline India’s recent launches have evoked as much curiosity and excitement as the launch of the Bold Matte range of lipsticks have. The first time the promo pic was posted on their fb page, there were countless conversations between beauty bloggers and non-beauty bloggers alike on whether ‘they’ were atlast making an appearance in India. Who they? Well, the much awaited and loved Vivids of course! Oh how much we've longed for Maybelline to get them here. But sigh no luck this time but don’t be too depressed pretties coz the Bold Mattes are here to take away those blues and add a dash of bold color to your lives.
The Bold Mattes were released in other parts of Asia early this year and the range comprises five lipsticks in bold shades of red, pink and coral. This is what Maybelline has to say about this range:
- Maybelline Color Sensational Bold Mattes has a mattifying milk which gives a hydrated matte finish
- Hydrating matte with nourishing agents like honey nectar, jojoba oil and Rosa canina
- Powderless matte pigments ensure true vivid shade
The shade I got for review is MAT5, a bright blue red. I seriously think that the brand has come to know of my weakness for reds somehow coz this is the 3rd time in a row that I've been sent a red shade for review. Not that I mind at all and especially when the color is as gorgeous as MAT5. Why you no name these lipsticks Maybelline in India? The ones launched in the other countries have such pretty names and for us only boring numbers? Not fair at all!
I love the packaging of these lipsticks with its bright red outer case. Reminds me so much of the Vivids (sighhh). I've already told you about the color and its one that is bright yet very much wearable. Not sure about the rest of the shades, but MAT5 is not neon so those who shy away from bright colors, can give it a try. Now I’m coming to the confusing part and that’s the actual name of the lipstick. Dunno why these are called mattes because they feel very creamy and moisturizing on the lips. I know that Maybelline calls them a hydrating matte but I’ll say these are hydrating semi-mattes. When you first apply the lipstick, it will feel very creamy and glossy but after a few minutes, it settles down to a semi-matte finish with a slight sheen on the lips. I love that the lipstick is fragrance free. Completely averse to strong smelling lipsticks!
In terms of pigmentation, MAT5 is good but having tried the Vivids, I can say that this one lacks slightly in the pigmentation department as compared to that range. You have to swipe a couple of times to get good color payoff. I was actually expecting a very bright and bold lip but the intensity is not as much as the Vivids. I know its not fair to compare since the Vivids are not here yet but just wanted to share my thoughts since I have lipsticks from both ranges now. However by no means is the pigmentation and color payoff bad, as has been written by our blogger friends in Singapore and Malaysia. No idea why they trashed these lipsticks though. I’m quite liking it!
Coming to the staying power, it does not last for more than 3 hrs on me, as do most hydrating lipsticks but I like that it leaves a slight red tint after fading. It’s not transfer proof either so you will be leaving lipstick marks on whatever your lips touches.
At Rs 375, I think the Bold Matte range of lipsticks is very much worth a try. It does have its Cons :
- if you are expecting a totally matte lipstick , you will be disappointed
- it has ok staying power and
- not transfer proof.
But it has a number of Pros too –
- the red color is fabulous and one that will work on all skin tones without looking too loud
- color payoff is good
- is hydrating and moisturizing so great for those with dry lips
- applies effortlessly
- deposits color evenly
- feels weightless on the lips
- has natural nourishing ingredients and
- is reasonably priced.
Grab the new Maybelline Colorsensational Bold Matte lipstick in MAT5 and rock a bright red lip this season. The shade and the quality of the lipstick will not disappoint!
To know more about the range, click here. Also check out the below official Maybelline India pages:
P. S - PR Sample. Review 100% mine.