Mumbai 08 August 2013: TONI&GUY HairMeetWardrobe, Britain’s most celebrated hair-styling brand, today made a resounding foray into the Indian market, bringing with it a gamut of its most distinguished global products. Dominating the twin worlds of high fashion and hair styling, TONI&GUY HairMeetWardrobe coherently defines everything that lies in between. The debut launch emphasises the brand’s philosophy of ‘HairMeetWardrobe', showcasing the revolutionary concept of how hair can be worn as an accessory.
The much anticipated India launch witnessed an avant-garde evening with an enthralling musical performance, witnessed by the crème-de-la-crème of the fashion and film fraternity. TONI&GUY’s HairMeetWardrobe Global Hair Ambassador Mark Hampton and official fashion stylist Manish Arora together brought to life the brand’s HairMeetWardrobe philosophy by lending their creative sensibilities to hair styling and wardrobe, respectively.
Themed on the concept of ‘HairMeetWardrobe,’ and the three timeless looks – Casual, Classic and Glamour - ace choreographer Shiamak Dhawar, beautifully brought to life the brand’s philosophy through a themed musical performance. At the musical, Anusha, Soha and Malaika performed as showstoppers for their respective themes.
Three Indian fashionistas – the glamorous Malaika Arora Khan, classic beauty Soha Ali Khan and casual yet chic Anusha Dandekar walked the red carpet in three timeless looks curated by Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador. Each of these divas embodied the theme of a chic TONI&GUY HairMeetWardrobe range, namely - Glamour, Classic and Casual.
Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador is the go-to expert for shoots, rock stars and leading fashion brands internationally, and regularly shoots with the biggest fashion titles and global fashion names like Vogue Italia, Harper’s Bazaar and POP. Speaking at the launch event, Mark Hampton said, “The launch of TONI&GUY HairMeetWardrobe celebrates a new beginning in the way Indians wear their hair. I really enjoyed translating the brand’s philosophy and attitude into Indian styling sensibilities for the three Divas. I am passionate about putting hair at the heart of the show and ‘Dressing from the Head Down,’ and I am glad to have done just that here!”
Official Fashion Stylist Manish Arora, who brought the wardrobe to life, said, “I am super excited to partner with TONI&GUY HairMeetWardrobe. I have always been a fan of the brand and it’s concepts. As a designer it was very exciting for me to depict the TONI&GUY HairMeetWardrobe philosophy with three timeless looks – Casual, Classic and Glamour. The three looks that I created for Malaika, Soha and Anusha were conceptualised keeping in mind the idea of ‘Dressing from head down.’ Working with Mark Hampton to create these iconic looks was a truly delightful experience.”
Malaika Arora Khan, who embodied the TONI&GUY HairMeetWardrobe Glamour look said, “I am thrilled to represent the Glamour collection which I believe is entirely in line with my personality and personal fashion sensibilities. My hair and wardrobe spells confidence and glamour. And I like that!”
Soha Ali Khan, flaunted the Classic TONI&GUY HairMeetWardrobe look and said, “Classic is timeless, it is ageless and you can always give it a contemporary twist. I am most comfortable in this look and I am glad to have been chosen to represent the Classic collection which I believe compliments my personality too.”
Representing the TONI&GUY HairMeetWardrobe Casual look, Anusha Dandekar commented, “I am extremely excited to represent the TONI&GUY HairMeetWardrobe Casual collection. It is entirely in line with my personal style mantra. I love keeping my style casual because it’s fun and allows me to experiment with my looks every day.”
Speaking at the launch of TOI&GUY HairMeetWardobe, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TONI&GUY HairMeetWardrobe brings to India an innovative, creative and rather redefined approach to hairdressing. The brand lives the HairMeetWardrobe philosophy of ‘Dressing from the Head Down’ and this remains intrinsic to our entire product range. The TONI&GUY HairMeetWardrobe Prep, Cleanse & Nourish and Men’s range, along with fashion inspired collections of Casual, Classic and Glamour, enables fashion forward men and women to experiment, create and express their personal sense of style. These products have been inspired by and developed around individual yet timeless fashion themes that make every style easily attainable.”
To celebrate TONI&GUY HairMeetWardrobe’s India launch, celebrities like Shamita Shetty, Anil Chopra, Preeti Jhangiani, Apurva Agnihotri, Shweta Salve, Narayani Shastri, Rahul Vaidya; Designers Aki Narula, Swapnil Shinde; Models Priya Trivedi, Carol Gracious amongst many others were in full attendance at the musical extravaganza.
TONI&GUY HairMeetWardrobe launched six vivid ranges from its global portfolio: Cleanse and Nourish, Prep and Men’s Classic; and timeless collections inspired by fashion Casual, Collection and Glamour Collection.
The Brand History ~ Celebrating 50 years of strong heritage
The TONI&GUY salons were founded by brothers, Toni and Guy Mascolo, who opened their first salon in Clapham, South London in 1963. Because of the success of the salon chains, there emerged a strong demand for a line of consumer own-brand products that customers could take home with them. In 1999, this demand was met and TONI&GUY professional haircare products were successfully brought to retail.
2004 marked a landmark year as TONI&GUY UK became the official haircare sponsor of London Fashion Week. Creating the hair for over 70 shows a season, TONI&GUY have been setting trends and inspiring millions as the fashion platform is broadcast globally around the world. Eight years on, this long standing relationship with London Fashion Week has continued to flourish and over the 16 seasons, strong relationships have forged with key designers including Giles Deacon, Todd Lynn, William Tempest, Matthew Williamson and Acne to name a few.
2013 marks the 50th anniversary of the salon, an accolade the Mascolo family and Unilever are very proud of. The year also marks TONI&GUY HairMeetWardrobe’s entry in India for the very first time.