Thursday, 23 May 2013

New Launch - Lacto Calamine Reneu, an all new anti-ageing cream

Piramal Enterprise celebrates the enduring beauty of “Audrey Hepburn” with the launch of, “Lacto Calamine RENEU”, an all new anti-ageing cream

Lacto Calamine, a Superbrand in India is known for its nurturing properties have a range of Skin Care products from Face lotion, Face wash to Sunscreen. It is now introducing to Indian market an anti-ageing cream with US patented ULMAe delivery system having RENEU [ACTION]3 FORMULA.

This RENEU [ACTION]3 FORMULA  is a unique combination of three ingredients:
Ultra Low Molecular Aminoglycan Extract (ULMAe)
Nine Natural Nourishing Organic Extracts &
Natural Anti Melanin (NAM).

ULMAe helps maintain skin’s elasticity and firmness, the 9 Natural Nourishing Organic Extracts hydrate the skin leaving it soft and smooth and the Natural Anti- Melanin (NAM) helps significantly to reduce skin pigmentation.

Underlining the need for an effective anti-ageing cream, in India, Dr. Swati Piramal, Vice Chairperson, Piramal Enterprises Limited, said, “The timeless beauty of Audrey Hepburn is the inspiration behind the creation of our anti-aging cream. In today’s time, stress, tedious lifestyles and pollution contributes to skin ageing, and consumers are seeking anti-aging products which not only promises great results but also delivers on them. The product is an outcome of an extensive research and study conducted by our team. Lacto Calamine RENEU with the unique combination of three ingredients, Ultra Low Molecular Aminoglycan Extract (ULMAe), 9 Natural Nourishing Organic Extracts and Natural Anti Melamin (NAM) marries science with nature resulting in 83% * reduction of wrinkles and 70%* improvement in skin smoothness.

The Lacto Calamine RENEU  is available in glass jars of 50 gm and each jar comes with three proof Strips  and is priced at Rs. 799/- respectively.  

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