Wednesday, 2 April 2014

ChapStick: USA’s No.1 lip care brand now in India

For over 100 years, ChapStick has been the most preferred lip care brand in the USA; and extremely successful in other developed markets. So successful, that the brand has become synonymous with the category. Wyeth Limited (A subsidiary of Pfizer Inc.) brings ChapStick, USA’s No.1 lip balm to India.

ChapStick forms a specially designed lipid complex hydrophobic base that forms a barrier to prevent moisture loss and to protect lips from the drying effects of cold weather and wind, which causes chapping. It also softens the skin to restore suppleness to the lips.

Chapstick is available in four variants – Classic Cherry, Classic Strawberry, Classic Spearmint and an advanced Lipshield 365.

ChapStick Lipshield 365 with the goodness of CoQ10 and Vitamin E visibly improves the appearance of the lips and SPF 50+ helps protect lips from sun’s damaging UVA/UVB rays.

ChapStick LipShield 365

· All season protection & moisturization for year round exposure to sun, wind & cold

· With Skin Protectant and Skin Conditioning Agents for Rapid Repair

· Visibly improves the appearance of lips and contains the antioxidants CoQ10 and Vitamin E

· With SPF 50+, helps protect from the sun’s damaging UVA/UVB rays

ChapStick Cherry, Spearmint, and Strawberry variants are available for INR 149 per pack while each pack of an advanced ChapStick Lipshield 365 comes for INR 209.
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