Thursday 5 September 2013

Press Note: Forest Essentials Reveals Ayurveda’s Best Kept Secret for a Daily Facelift NOW with SPF 25, ‘Soundarya Radiance Cream’



This Autumn, Forest Essentials brings to you the latest from its facial care collection, the ‘Soundarya Radiance Cream with 24 Karat Gold and SPF 25’ is an extra rich and light textured, age delay cream that acts as a natural facelift for mature and dry skin. Ayurveda speaks of flawless skin as lustrous, smooth, evenly colored, firm, elastic and with a golden sheen. A Day Wear cream, it incorporates a rich combination of potent herbs and gold which have exceptional properties of uplifting the skin. Enriched with the potent Soundarya Serum, it penetrates the 7 layers of the skin, firming the underlying muscles and restoring elasticity to give a smooth and porcelain texture.

Active ingredients in Cold pressed natural vegetable oils deeply moisturize and nourish the skin, while Cow’s Milk improves elasticity and firmness. Renowned Ayurvedic herbs including Liquorice, Vansh, Ashwagandha and Punarnave Root Extract form an intrinsic part of this Ayurvedic formulation, providing excellent antioxidant properties helping to combat free radicals. The combination of Ketki flower infusions, Saffron and 24 Karat Gold Bhasma, help firms underlying muscles to tone the skin, helps in controlling collagen depletion, increases skin elasticity and smoothes fine lines. Yasada Bhasam (Zinc Oxide) forms a physical barrier, reflecting UV radiation and protects the skin against the detrimental effects of UV light. The Soundarya Radiance Cream has been designed to leave you with a soft, supple and radiant skin. Regular use shows visible results within 2 to 3 weeks

About Soundarya Radiance Cream with 24 Karat Gold and SPF 25

Ayurvedic Name: Swarn

Ayurvedic Book Reference: Rasa Tarangini and Rasa Ratna Samuchaya

 Active ingredients: Cold Pressed Organic Almond Oil and Sesame Oil, Cow’s milk, Liquorice, Pure Rose Water, Shirish, Vansh, Clarified Ghee, Turmeric, Ketki flower Infusion, Saffron, Shea Butter, Sandalwood Essential Oil, Ashwagandha, Methi, Punarnava Root Extract, 24 Karat Gold Bhasma, Yasada Bhasma (Zinc Oxide)

Making: Carefully selected plants are harvested at specific times of the year to maximize their potent properties. The method of preparation combines knowledge, tradition, dedication, and integrity with the purity of nature, in a process which can take months. The precise timing of harvesting, through to blending conditions, all contribute to how effectively oils will deliver their therapeutic benefits to the individual. The traditional method of emulsification is then followed using Forest Essentials’ Soundarya Serum as a key ingredient. The pure Gold Bhasma is prepared according to traditional Ayurvedic methods and infused in a mix of oils, herbs, fresh cow’s milk, ghee and roots.

Price: Rs.3800


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