Thursday, 27 June 2013

New Lakmé Clean Up Range : Clear Pores

This monsoon, enjoy a hot cuppa without having to worry about your skin. No matter how much we love the monsoons, the humidity in the air often creates havoc for our skin. The moisture laden air makes our skin prone to breakouts, blemishes, clogged pores and a constant oiliness that refuses to go. Enriched with green tea extracts, the new Lakmé Clear Pores CLEAN UP range is a salon-like cleanup giving you clear, matte skin.








 Clogged pores are a major cause for concern among women. Pores can become clogged as a result of the accumulation of oil and dirt. Oily areas, most notably the T-zone, are usually home to the most noticeable pores. Having clear pores is necessary to prevent blackheads and acne, and is the first step to getting beautiful, radiant skin. A rich source of Salicylic acid and anti-oxidant; Green Tea is known to clear and soothe skin.

Created by Lakmé experts, Lakmé Clear Pores CLEAN UP range is enriched with goodness of green tea extracts that soothe and calm your skin and salicylic acid that helps prevent break-outs fight blemishes and reduce irritation.

Lakmé Clear Pores CLEAN UP is an easy-to-use professional clean-up range comes with three unique new formulations:  a face wash to cleanse all visible dirt, a scrub to remove dead cells and a mask to reduce pores and tighten skin.  

The Lakmé Clear Pores Ritual:
A professional weekly regime for salon-like clean up giving you clear matte skin
Step 1:  FACE WASH                           
Wash your face with Lakmé Clean-Up Clear Pores Face Wash and prep your skin for a deep cleansing experience. This facewash cleanses all visible dirt and impurities, helps control exces oil build up and makes your skin feel tingling fresh and matte smooth.

Available in 50gm and 100gm for Rs. 90 and Rs 160 respectively

Step 2: SCRUB

Designed specially for skin prone to breakouts, Lakmé Clean-Up Clear Pores Scrub is dermatologist tested and is non-comedogenic and hypoallergenic. This scrub helps get rid of dead cells, unclog pores, remove blackheads and gives you clear matte skin

Available in 50gm and 100gm at Rs. 110 and Rs.225 respectively
Step 3: MASK

Get that clear, matte skin with Lakmé Clean-Up Clear Pores Glow Mask as the absorbing power of clay helps remove excess oil and tighten pores. This mask helps soothe your skin, prevents breakouts and fights blemishes.
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      Available in 50gm and 100gm at Rs. 110 and Rs.225 respectively


Lakmé Clean-up range also consists of:
Lakmé Clean-up Nourishing Glow gives you salon-like ‘deep cleansing’ for soft and radiant skin. This three step regime gives you soft and glowing skin as if you have just stepped out of a salon!
                                                                                                                                                      
Lakmé Clean-Up Fresh Fairness Range gives you salon-like fresh and fair skin every day. So you can flaunt that fresh fairness, like you’ve stepped out of a salon!


About Lakmé

Lakmé, India’s iconic beauty brand is about to re-invent itself. 2013 will see many new innovations on the brand across Cosmetics, Skincare and Make up. The Lakmé consumer today- a young, style conscious woman, is clearly voicing an aspiration to participate in the global template of aesthetics and grooming. Beauty and grooming today are inherently linked. The young consumer does not see their beauty compartmentalized into SALON, SKIN CARE and MAKE UP – seeking instead the perfect look.  There is potential in creating a new regime that combines a salon start, leading into a skincare and cosmetic repertoire that the consumer creates. This will ensure that Lakmé can own this regimen from start to finish – a pro-stylist regime. For further information log on to www.lakméindia.com 
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