Wednesday, 6 March 2013

New Launch - TOMMY HILFIGER INTRODUCES EAU DE PREP


TOMMY HILFIGER INTRODUCES EAU DE PREP
The Ultimate Preppy Accessory


The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation (NYSE: PVH), is pleased to announce the launch of new fragrances, Eau de Prep Tommy Girl and Eau de Prep -Tommy. Inspired by preppy classics with a twist, the fragrances capture a classic yet cheeky spirit, delivering the perfect accompaniment to today’s updated preppy ensembles.  Says Hilfiger, “The new Eau de Prep fragrances celebrate the classic, iconic Tommy and Tommy Girl scents but with a new, preppy twist.  These scents are the finishing touches to all of the looks I designed for my Spring/Summer Prep World collection.”


Eau de Prep-Tommy Girl When pressed, today’s preppy Fashionista will recall with fondness her affinity for pastels, ribbon headbands, pearls, and summers on Martha’s Vineyard. While The Vineyard certainly hasn’t lost it appeal, her apparel choices have evolved from the ubiquitous cardigans and quilted jackets to reflect her modern, sexy sensibilities. She still reaches for oxford shirtdresses – now silk – and penny loafers – now heeled – for an inspired look that embraces its refined preppy roots. Don’t be surprised to see her borrowing from the boys and flaunting iconic elements such as herringbone, Foulard prints, and engineer stripes.

Eau de Prep Tommy Girl is the accessory that completes her look, her long-lasting, memorable image. Whether exiting the tennis court or the ballroom at a charity function, Eau de Prep is her outfit’s decisive finishing touch, akin to the scarf that’s quickly, casually, yet perfectly draped just so.  She is a true varsity socialite, but in between charity balls to save the Sandalwood rainforests, this prepster still takes time to smell the white roses.  Her closet is bursting with silk charmeuse gowns of every hue: pink peppercorn, green apple, violet leaf.  But once gala season ends she’s weekending in Newport, taking romantic walks through the hawthorn hedges or nuzzling her boyfriend’s musk scented skin on a blanket behind the boat-house – Mother surely wouldn’t approve.


Eau de Prep-Tommy Like his female counterpart, today’s male prepster has undergone an important transformation. While his wardrobe is still based on a foundation of smart separates, new silhouettes and details have emerged. Trousers may still be khaki, but are now slim-fit or slouchy. The classic color cornerstones of navy and red have been updated to airforce blue and burgundy.  Pendleton striped shirting, boat shoes, and fabric ties are still in fashion and complete his reinterpreted preppy uniform.

Eau de Prep Tommy is his final accessory that highlights his confident, laid-back style. Whether he’s at the helm of grandfather’s yacht, or ambling into the country club sporting a pair of well-worn, white bucks, Eau de Prep is “just right”– much like the gold buttons on the blue blazer, that’s never buttoned up.  Juicy ruby red grapefruit, wild clary sage, and passionate granadilla speak to his sporty, ready-for-anything, spontaneity. Traditional, yet oh-so-cool, the fragrance combines Egyptian geranium, wet greens, a splash of tonic, white pepper, lavender absolute, and juniper berry. And finally, rich amber, georgywood, oak moss, and white suede reflect his comfortable yet familiar style.

Eau de Prep Collection Pricing
Eau de Prep Tommy Girl 100ml Eau de Toilette, Rs. 2,975
Eau de Prep Tommy Girl 50ml Eau de Toilette, Rs. 2,100
Eau de Prep Tommy 100ml Eau de Toilette, Rs. 2,975
Eau de Prep Tommy 50ml Eau de Toilette, Rs. 2,100

The Eau de Prep Collection will be available beginning March 2013 across leading departmental stores and malls in India.

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