Tips on how to use the Lakme Eyeconic White Kajal

It's Time To Strike White with Eyeconic!

From Snow White in fairytales, Megan Fox in Hollywood to the sexy Bollywood diva Kareena Kapoor everyone is in on a new beauty secret- White!. This new colour trend has made its way from runways and fairytales to mainstream make-up routines the world over. It is a shade that helps achieve a range of looks from ‘sexy siren’ to ‘subtle princess’ with a single stroke of the pencil. The new range of kajal pencils by Lakme Eyeconic includes the unmissable white kajal that marks a new dawn in eye-styling. The unconventional Eyeconic White also allows you to experiment with your style and wardrobe and challenge yourself to be adventurous everyday. For generations, the black kohl has ruled the make-up box of every contemporary Indian woman with its ability to quickly brighten the eyes with minimal fuss. Now it’s time to break that code and widen the gaze by adding white to your make-up essentials.

Here are a few quick tips to add some adventure to your eyes.

Tip #1: Highlight the Inner Corner
Use white eyeliner to highlight the inside corner of your eyes. Starting from the corner, fan out about a centimeter on the top and bottom lid. This will make your eyes brighter and very captivating..

Tips #2: Layers of Color

Produce a white line of your top lid twice as thick as you would normally apply a black kajal. Next, apply black or brown liner on top of it with a line about half as thick. This will create a double eyeliner look that makes your eyes stand outwith a little drama.

Tips #3: Under Your Brows To Highlight Your Brow Bone
Use the Lakme Eyeconic White kajal to accentuate your eyes by highlighting your brow bone. This can be done with simple sweeps underneath the brow then smudging it along the brow bone.

Press Release: Lakmé presents new Eyeconic White Kajal!

After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage'.

Eyeconic White

For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.

Eyeconic Green

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

Shades of Lakme Eyeconic Kajal are priced at Rs 250 (0.35 gm) and will be available at all leading beauty stores starting 21st December 2013.