Wednesday, 2 April 2014

International Skin Expert Za Arrives in India




Over its 142 years, Shiseido has spread its global presence in over 89 countries pursuing its vision of making people’s lives beautiful. The international cosmetic giant marked its entry into the Indian beauty market by establishing their wholly-owned subsidiary Shiseido India Private Limited. This year marks the dawn of a new era in Beauty for India, as Shiseido presents its highly acclaimed brand loved by metropolitan women around the world for its high efficacy, sensorials and elegance ‘Za’ (pronounced zee-ei).


Designated as one of Shiseido’s global mega-brands, Za is available in 12 countries including Japan, Hong Kong, New Zealand, Singapore, China and Taiwan amongst others. The brand boasts of its highly innovative and advanced skincare & makeup line-up that is designed especially for the 20-35 year old urban women who desire sophisticated & fashionable beauty. Za launches in the Indian market in April 2014 and will be available in 250 doors by the end of 2014 in Mumbai, Delhi NCR and Bangalore.

Shiseido will launch three distinctive lines from Za this year – An advanced Whitening range ‘Za True White’, a Youth Retention range ‘Za Perfect Solution’ and a skincare meets make-up pressed foundation range ‘Za True White Two-Way Foundation’.








Za True White – Range Overview


Za True White Cleansing Foam

Description:

This brightening Cleansing Foam is enriched with Za Prism Enhancing System that enhances brightness and clarity, its effective Vitamin C granules smoothly removes excess cells containing melanin for touchable soft skin, removes impurities leaving skin feeling refreshed.

100gm for Rs. 349

How to Use: Squeeze a small amount onto palm and work into lather using cool or lukewarm water. Gently massage over face in circular motions. Rinse thoroughly.

Za True White Toner

Description:

This brightening Toner gives high Whitening effect by diminishing melanization dark sports, blemish marks and patchiness to reveal translucent, clear skin and Moisturizing effect by removing excess skin surface cells and deeply hydrating the skin making it soft and supple. Enables emulsion & cream to penetrate into the skin smoothly.

Price: 150ml for Rs. 699

How to Use: Squeeze a small amount onto palm and work into lather using cool or lukewarm water. Gently massage over face in circular motions. Rinse thoroughly.

Za True White Emulsion
Description:

This Feather-light, non-oily Emulsion easily permeates into the skin to give translucency, brightness, even-tone while replenishing moisture levels for an incredibly soft and smooth skin.

Price: 125ml for Rs. 899

How to Use: Smooth an appropriate amount over face with hand or cotton pad after toner. Slowly apply the Emulsion from the center of the face outwards.

Za True White Day Cream

Description:

This brightening Day Cream gives high Whitening effect by diminishing melanization, dark sports, blemish marks and patchiness to reveal translucent, clear skin and Moisturizing effect by removing excess surface cells and deeply hydrating skin from inside-out. SPF 20 PA++ formula protects from UVA & UVB.

Price: 40gm for Rs. 999

How to Use: Smooth an appropriate amount over face with fingers after toner. Apply several dots on the face and spread evenly from the center of the face outwards.

Za True White Night Cream

Description:

This whitening Night Cream works hard while you are fast asleep. Gives high Whitening effect by diminishing melanization, dark sports, blemish marks and patchiness to reveal translucent, clear skin and Moisturizing effect by removing excess surface cells and deeply hydrating skin from inside-out.

Price: 40gm for Rs. 999

How to Use: Smooth an appropriate amount over face with fingers after toner. Apply several dots on the face and spread evenly from the center of the face outwards.

Za True White Day Protector
Description:

This effective Day Protector minimizes the appearance of visible melanin build-up, veils skin with a pearly radiance that enhances skin tone making it brighter while SPF 26 PA++ formula protects from UVA and UVB.

Price: 35gm for Rs. 799

How to Use: Smooth an appropriate amount evenly over face. Apply before foundation for a more beautiful finish. Recommended for daytime use with Za True White Emulsion.

Za, now exclusively available at Shoppers’ Stop, Central, newU, Health & Glow in Mumbai, Delhi NCR & Bangalore
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