Friday, 21 February 2014

Lancôme Unveils DreamTone



"Staying ahead of the curve regarding women’s expectations in beauty is important for us, and, with this in mind, now once again, Lancôme creates the opportunity for a departure in the habits and beauty rituals of women all over the world. A unique and comprehensive response to the universal desire for beautiful skin, an everyday treatment creating a skin finish that is natural and that really lasts: we’ve called it DreamTone.

Based on important scientific discoveries on pigmentation made by our research teams, and deployed in 3-page turning formulas, the exclusive Triple Action Technology in DreamTone provides the answer to the desire for beautiful skin. It’s the first bespoke, all-round, pigment corrector that acts on both dark spots, the lack of uniformity and colour irregularities, on the three great pigmentation profiles identified by the occidental world. Attributed with nine patents, DreamTone’s 3 exclusive formulas show previously unrecorded levels of performance, metamorphosing the skin, revealing its natural beauty and developing a quality to the skin that women hitherto had only dreamed of.

With DreamTone, Lancôme opens up a new era in cosmetics: the skin of dreams, naturally, without make-up."

Youcef S. Nabi
President, Lancôme
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