Tuesday, 16 July 2013

The Body Shop Vitamin E COOL BB CREAM Launch Event and Product Details

Last week I was invited by The Body Shop to the launch of their newest product, the Vitamin E Cool BB Cream at South City Mall, Kolkata. I was excited for two reasons - I had not been to a TBS event before and second I would get to meet Dia Mirza who was coming over to launch the product. I reached South City at around 12.30 and met Shikha of Sorelle Grapevine, Lavli, the lovely PR girl of The Body Shop, Shayoni of Sweet and Bitter and Nivedita of Beauty At Times is Skin Deep. It was lovely meeting all these wonderful girls and we started clicking pictures like crazy, while waiting for Dia to arrive. Ultimately she did not because she fell sick, poor girl but that did nothing to stop our enthusiasm. We posed, we preened and had a gala time. The product was unveiled by Savita Dhami, Marketing Head of The Body Shop and we all got to try it out at the store. First impression of the new BB cream is that it is really light, blends well and does have a slight cooling sensation. Will not say that it provides a lot of coverage but it does brighten up the skin. All of us who were there got a complimentary sample of the product that I've been testing so watch out for the review soon. Thanks TBS for the invite and hopefully there shall be many more such events in Kolkata to look forward to. 

Here are a few pictures of the event, courtesy The Body Shop India. 

Me to the Right and Shikha to the Left

Left to Right - Shayoni, Nivedita, Lavli, Me and Shikha

Elizabeth talking about the BB Cream

Here's some more information about the Vitamin E COOL BB Cream

Stay cool with Vitamin E COOL BB Cream, our new BB Cream hero. With its light coverage, light price and moisture-rich formula, this cool take on BB Cream quenches skin and covers Imperfections in a flash

Experience beautifully fresh-looking skin in an instant. Vitamin E COOL BB Cream illuminates evens and corrects your complexion for a refreshed skin-look. What’s more, this hydrating BB Cream drenches skin with moisture for 12 hours. Skin feels wonderfully comfortable all day long.

Meet our skincare hero, Vitamin E Cool BB Cream. Our new take on BB cream illuminates, evens skin tone and protects with moisture for 12 hours. Available in one cool shade, the lightweight texture will effortlessly blend onto skin for a fresh and natural look.
·         Hydrates to protect
·         Evens tone
·         Fresh-looking skin
·         One cool shade
Price :Rs 995

For all skin types

One Cool Shade

Ever unsure of which shade to pick?  Never fear. Vitamin E COOL BB Cream has one shade and an ultra-bendable texture for luminous, natural-looking coverage. It’s so easy to apply and lightweight to wear, it looks and feels like you’re an au naturel, bare-faced beauty.

What’s inside?
Vitamin E COOL BB Cream is enriched with wheat germ oil, one of nature’s richest sources ofVitamin E.

Meet Our Other Vitamin E Heroes!
For refreshing, moisturising skincare for all skin types, try these wheat germ-enriched skincare champions from our Vitamin E range. It’s our best-selling skincare range... so we know you’ll love it!

Vitamin E Toner (Rs 795) Face Mist (Rs 795)
Vitamin E Hydrating Toner (Rs 795)
Vitamin E Gentle Facial Wash (Rs 595)
Vitamin E Moisture Cream (Rs 895)
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