Mumbai, July 2013: Cleansing is one of the most basic skincare regimens that every woman follows. However very few realise that cleansing can be a damaging process causing skin to lose moisture, essential proteins and lipids from its surface layer. Dove, the global beauty brand with a rich heritage in cleansing and caring for skin, now brings to you a solution that combines the benefits of cleansing and moisturizing with the new Dove Beauty Facial Cleansers range.
This range is formulated with NutriumMoisture™ and DEFI (Directly Esterified Fatty Isethionate) that replenishes facial skin with moisture and nutrients that are lost during the cleansing process, leaving the skin feel bouncy and happy.
NutriumMoisture™, a first-of-its kind technology, addresses the needs of both proteins and lipids by repairing cleansing damage and restoring skin’s natural moisture. The formulation comprises of sodium lauroyl isethionate, a mild cleanser that reduces protein and lipid damage to skin and skin-compatible natural moisturizers, including stearic acid and glycerine that fully absorbs into skin to replenish lipids lost during cleansing.
The new Dove Facial Cleansers range caters to all skin types and needs. All contain NutriumMoisture™, which acts as a unique, intense beauty serum by making the skin feel bouncy and happy. This new range comprises of three exciting variants and is available for Rs. 90 (50 g) and Rs 165 (100 g) at your nearest retail outlets
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