New Launch - Lakme Absolute Gel Addict & New Shades of Gloss Addict, Gel Stylist, Gloss Stylist

 This festive season Lakmé promises to bring alive the dreams of million Indian brides, by conceptualizing theAbsolute Bridal Dream Team comprising of Manish Malhotra and Cory Walia. The Bridal Dream Team will give life to the quintessential Indian glossy bride at this season’s Grand Finale of the much awaited Lakmé Fashion Week Winter/Festive 2014. Keeping up with this trend, is the launch of a new bridal palette for the to-be-bride comprising of – Absolute Gel Addict eye liners and exciting new shades to Absolute Gloss Addict Lipcolor and Absolute Gel Stylist Nail Colors.

Lakmé Absolute Gel Addict: This bridal season get set to flaunt the opulent glossy winged eyes with the newest addition to the Absolute Gloss range - Lakmé Absolute Gel Addict - a collection of seven shades of intense, vibrant gel eyeliners for those alluring eyes. Crafted to deliver a professional glossy finish, this long lasting and water-proof liner will add a touch of jewel tone to your gloss look.

Price: 800/-

Shades: White Delight, Wine Yard, Tempting Teal, Grey Ash, Deep Sea, Metallic Bronze, Must Have.

Lakmé Absolute Gloss Addict Lip Color: It’s time to shed your worries about getting the lip color right this wedding season as Lakmé Absolute Gloss Addict Lip Color adds five beautiful new bridal shades of plums and reds personally handpicked by Kareena Kapoor. Keeping in mind the needs of the contemporary Indian bride, this irresistible palette promises to compliment the Indian skin tone and deliver high color payoff along with high gloss shine in just one stroke. The creamy sensation of a balm keeps it light and yet adds to the professional finish. These gloss sticks come signed by the gloss diva Kareena Kapoor, making them a must have collectible from this range.

Price: 800/-

Shades: Perfect Plum, Fine Wine, Berry Crush, Rustic Red and Coral Pink.

Lakmé Absolute Gel Stylist Nail Color: Completing the GLOSS look, Lakmé introduces five lustrous shades to the Absolute Gel Stylist Nail Color range. This new set of shades come with a highly pigmented colour formula that ensure super glossy and plump finish. A singular stroke delivers rich colour and a high gloss look that stays for long. Indeed, the range is your very own manicurist in a bottle, giving you an unmatched sheen and the most perfectly styled nails this bridal season.

Price: Rs. 400/-
Shades: Pink Queen, Grape Blossom, Top Coat, Purple Orchid, Amethyst

Lakmé Absolute Gloss Stylist: Perfect pouts are on every girl’s wish list and with Lakmé Absolute Gloss Stylist range a dramatic pout is only a single stroke away. The high lacquered gloss and rich colour of these liquid glosses is now available in five new shades that are perfect for the festive season. Make sure you own each of these to complete the grand festive look this season.

Price: Rs. 700/-
Shades: Plum Pout, Wine Shine, Berry Rose, Red Torch, Coral Blush

Discover the Art of Gloss - Lakmé Absolute launches Gloss Range with water-based skincare products and high-shine makeup

Redefining the beauty of sultry Indian skin, Lakmé for the first time ever, introduces a rare coming-together of skincare and makeup products with the Lakmé Absolute Gloss range. This exclusive range of skincare and makeup products by Lakmé is set to inspire yet another extravagant beauty trend that brings together the best of both. With Lakmé Skin Gloss Gel Crème, Lakmé Skin Gloss Reflection Serum, Lakmé Skin Gloss Overnight Mask and Lakmé Absolute Gloss Addict lipcolor, this range includes everything you need for a glossy hydrated look throughout the day.

Inspired by Gloss trends and adopted by the beauty experts and runways of the world, Lakmé Absolute brings to you the Gloss Look -a look perfected with hydrating care for skin and finished with high shine makeup.

The Lakmé Absolute Gloss range of products hydrate your skin to give you an overall glossy finish. Its light weight, smooth textures glide effortlessly on your skin accentuating its natural sheen. So, this summer prepare to flaunt your own gloss look with the following products from the Absolute Gloss Range.

Lakme Absolute Illusion Makeup Masterclass at LFW SR 2014

Lakme a trendsetter for decades has created several outstanding looks each season. An informative makeup masterclass was conducted by Lakme Makeup Expert, Natasha Nischol at the Jabong Stage on day four during Lakme Fashion Week Summer/Resort 2014.

Purnima Lamba, Head Innovation at Lakme, introduced Natasha Nischol on stage and invited her to demonstrate the second edition of Lakme Absolute Master Class themed around Lakme’s latest offering the Lakme Absolute Illusion range. Natasha revealed how to achieve the Lakme Absolute Illusion Metallic Look that is all set to be the beauty trend of the season.

VJ Sarah Jane Dias, Lakme Digital Ambassador was the model for the session. During this one hour session, Natasha Nischol demonstrated the Absolute Illusion Day and Night looks on Sarah Jane Dias.  

Lakme Absolute Illusion - Day to Night 

For the Lakme Absolute Illusion by Day look, a base of Lakme Youth Infinity Moisturizer, Foundation and Concealer was applied to Sarah’s face prior to the show. Sarah’s hair was also prepped up according to the 70’s vibe – big and curly. A bronzer from the Lakme Absolute Face Stylist range was used for the cheekbones, followed by blending the eyes with the Lakme Absolute Illusion Pearl Eyeshadow, which Natasha insisted could be used in light or heavy portions. A streak of black eyeliner was applied to infuse the colour of the shimmery eye shadow, to give it an electric feel. Dots of electric violet and blue from the Lakme Absolute Eye Shadow Duos were added on top of the eyeliner and to the inner corner of the eye, adding dimension.

Sarah’s eyelashes were curled using the Lakme Absolute Voluminizing Mascara. Sarah confessed that she loved flaunting fake eyelashes, which she found very dramatic.

Natasha finished this Absolute Illusion day look by dabbing the lips in a matte orange lipstick from the Lakme 9to5 range. Sarah walked down the ramp flaunting her bold avatar, swaying to the Bee Gees. Natasha mentioned that ‘Saffron Gossip’ from the same range is a lighter hue of orange lipstick that is safe to play with.

Sarah expressed that she faced a problem with metallic eye shadow fading off an hour after applying it. Natasha explained that the secret to long lasting makeup is to layer and blend in eye shadow with cream and powder so that it sets through the day. Natasha suggested that women should go all out and experiment with purple, blue and aquamarine that look gorgeous on Indian women.

The Lakme Absolute Illusion by Night was achieved by adding touch-ups to the day look and blending in purple Lakme Absolute Drama Stylist Crayon Eyeshadow followed by building in the intensity of the eye shadow with a slightly darken tone. Another line of eyeliner which smudged easily into the purple canvas brought a little sparkle in a pink glitter shadow over the inner corner of the eyes. Sarah’s lips were dabbed in a soft coral called ‘Rust Crush’. The look was completed by applying a coat of mascara and brushing the face with some glitter over the cheekbones in a decent amount of bronze blush – Lakme Absolute Blush Dous, Night Sheen.

Natasha mentioned that all girls love their glitter and one can never have too much of it. Sarah Jane revealed the secret of big hairdos by simply making multiple tiny braids on wet hair and leaving it overnight, untie each braid, a dab of mousse for the 70’s look.

Lakme launches the Absolute Illusion make-up range this summer

This summer create an interplay of light and colors with Lakme Absolute Illusion make-up range. Lakmé unveils the statement for the season which will be showcased by Rajesh Pratap Singh at Lakmé Fashion Week Summer/Resort’14 Grand Finale with Kareena Kapoor.

Lakmé Absolute Illusion will comprise of eight metallic shimmer eyeshadow monos and four limited edition nail colors. Lakmé’s trend forecast for the season is dominated by bold lustrous eyes in metallic pearl hues of Pink, Gold, Blue, Black, Starlight and Peach.

Lakme Absolute Color Illusion Pearl Eyeshadow can be used wet for a molten look or dry for a metallic finish. The limited edition Lakme Absolute Color Illusion Nails come in four dual tone shades that are sure to be this season’s must-haves.

The rich colors of the entire collection reflect a modern style that will take centre-stage at the Lakmé Fashion Week Summer/ Resort 2014 Grand Finale. Rajesh Pratap Singh’s collection, inspired by Lakmé Absolute Color Illusion, will represent his signature style of simplistic cuts and minimal but flawless detailing.

Price: Lakme Color Illusion Eyeshadow at Rs.750

Price: Lakme Color Illusion Nail Paint at Rs.200.

The products will hit stores across India from March 21st 2014 onwards.

Lakme Absolute Creme Lipstick Caramel Kiss - Review, Swatch

Finding that perfect nude lipstick is not an easy job and I know many of you will agree with me on this. I've been at it for years and while many shades have come and gone, nothing really made me shout out and say Yes! I have finally found the one! But that changed after I came across the shade Caramel Kiss from Lakme's Absolute Creme lipstick range. One swipe across the lips and I was in love!

Lakme Absolute Creme Lipstick Caramel Kiss

The Absolute Creme lipsticks were launched recently and these are amazingly good. The packaging is very sleek, the texture is smooth and just glides on the lips, is very well pigmented, light weight, lasts for nearly three hours on me, gives a semi-matte finish and is mildly hydrating. 

Caramel Kiss is a brilliant nude color and just perfect for the Indian skin tone. This is all brown but what I love is that it's got the correct balance of not being too light or too dark. Nude lipsticks have that quality of either making one look like a ghost or extremely dull, boring and aged. Caramel Kiss does not do either. Whether you are very fair or very dark, this color will look equally good.  It looks specially good when paired with smokey eyes and I've used it in my "Easy Smokey Eyes and Nude Lips Tutorial" video. You can actually pair it with anything and wear the color safely both during the day and night. I know I'm going on and on about how good the lipstick is but then it really is!

Lakme Absolute Creme Lipstick Caramel Kiss Swatch

And this is how i look wearing Caramel Kiss..

Caramel Kiss is priced at Rs 600 and available everywhere. I would have been happier if it was around Rs 500 but then it still is pretty reasonable. What I don't like is the strong caramel scent of the lipstick and the fact that it does not last beyond three hours. Apart from these cons, it's total love! Do check it out if you've been looking for that perfect nude lipstick 

What is your favorite nude lipstick? Do share in the comments below.

Lakmé launches Lakme Absolute Drama Stylist range of eye make-up

This festive season, accentuate your best features with Lakmé’s new range of dramatic make-up. Be it stylish soirees or a simple occasion to celebrate, the chic collection comprising of the very unique and smooth Lakmé Absolute Drama Stylist Shadow Crayon and Lakmé Absolute Drama Stylist Shadow Duos will ensure you have a smooth transistion into the festive mood.

Adding to its list of innovative, world-class make-up, Lakmé launches the very exciting Lakmé Absolute Drama Stylist Shadow Crayon, designed to deliver high colour payoff and professional finish. The cutting edge technology behind the product ensures that it glides smoothly and can be worn both as an eyeshadow or an eyeliner. This unique eyewear is easy to use and comes with a smudgeproof and creaseproof formula for those dramatic eyes.

The product is priced at Rs. 750/- and is available in eight shades including White,Turquoise, Purple, Olive, Pink, Bronze, Grey and Blue

Lakmé Absolute Drama Stylist Shadow Duos come with an incredible oil-powder formulation that delivers high colour pay off with intense shading. Crafted for the woman who wants to dramatize her eyes with colour, this professional finish, wet-dry shadow is the right option.

The Shadow Duos comes with a fantastic dual application feature which allows you to use the shadow both wet and dry application.

The dry application is the perfect pick to accentuate the eyes with its superior blending quality and velvety smoothness. The versatality of the product also allows it to be used in wet format to create a bold rich look to go with the festive season!

The product is priced at Rs. 650/- and is available in four perfectly coordinated shades named - Pink Wink, Blue Shadow, Purple Haze, Lime Time.

Do y

How to apply the Absolute Drama Stylist Crayon:

Step 1: Pick from the gorgeous line up of eight shades of crayon eye shadow which matches your festive ensemble Step 2: Apply the shadow directly with the pencil tip onto the eye lid. Step 3:  Since the crayon comes with a quick dry formula, smudge the color quickly on the eye lids Tip: Can also be applied as a liner

How to apply Absolute Drama Stylist Shadow Duos:

Step 1: Choose from a palette of pink wine, blue shadow, purple haze to match your ensemble Step 2: The lighter shade can be applied as a base on the lid with the applicator.  Step 3: The dark shade can be applied and the two colours can be perfectly blended to create a dramatic look Step 4: Accentuate the look with applying Absolute Kohl Ultimate Kajal Step 5: For a wet application, damp the applicator and swipe the required amount of colour Tip: Go subtle by day and dramatic by night with this wet and dry eye shadow!

Press Release: Lakme Absolute Salon forays in Mumbai

India's leading salon chain Lakme salon, brings to life the runway magic with the launch of it's flagship outlet of Lakme Absolute Salon in Mumbai.

227, Diamond Link, Off Linking Road
Opposite Shopper's Stop, Bandra (W)
Mumbai - 400050
India

Some of the signature services available at the salon:

Lakme Absolute Royal Collection Shine Line Eyeliner Teal - Review, EOTD

Every year Lakme launches a winter makeup collection post Lakme Fashion Week and for 2013 it is the Absolute Royal Opulence Collection by the celebrated designer Sabyasachi Mukherjee. Inspired by royalty, the glamorous limited edition range consists of creme lip colors, nail colors and shine line eyeliners in pink, golden, olive, teal, blue, bronze and black. All the shine line eyeliner colors are really pretty but the two that stood out for me were teal and blue and I picked both. I'll talk about Teal in this post.

The packaging is the standard shine line eyeliner one with a very thin brush inside. The brush is great to get a very precise line and for a cat flick but my main problem with the brush is that it is too thin to catch a lot of product. It's so thin, you can't even make out the bristles.Once you start lining the eyes, less than half way you will find that the brush has lost color and you will have to go back and get some more. I like the line on my lids to be slightly thick so you can imagine how many times I had to dip the brush in the tube to get the desired color and thickness. 

The formula of the liner feels very thin and watery but it is thankfully not the same on the lids. It dries up pretty fast and the staying power is good too. I get around 8-9 hours out of this without smudging and the shimmer landing all over the face. 

Teal is a gorgeous bluish green with more of blue in it and shimmer. Definitely a striking color which will go very well specially with fair to medium skin tones. I love the color and pigmentation and have no complains. What I will complain about is the actual finish of this liner. I hate how it looks after application! Once the liner dries, it starts to crack on the lids and it looks like I've got wrinkles. I like the 'crackle' effect only on my nails so this is the area where Teal fails miserably for me.

I kinda feel bad for Teal though. It had so much promise - a gorgeous color, good pigmentation, excellent staying power, reasonable price but the area where it's performance should have mattered the most, its a 'royal' failure. I have not tried the Blue one yet and I really hope it does not turn out to be the same as Teal.

Shall I recommend this? No. But if you really like the color and the other pros, check it and test for yourself before spending Rs 290. 

Have you tried anything from the Lakme Absolute Royal Collection?