Showing posts with label Lakme Fashion Week. Show all posts
Showing posts with label Lakme Fashion Week. Show all posts

Wednesday, 19 March 2014

Lakme Absolute Illusion Makeup Masterclass at LFW SR 2014



Lakme a trendsetter for decades has created several outstanding looks each season. An informative makeup masterclass was conducted by Lakme Makeup Expert, Natasha Nischol at the Jabong Stage on day four during Lakme Fashion Week Summer/Resort 2014.

Purnima Lamba, Head Innovation at Lakme, introduced Natasha Nischol on stage and invited her to demonstrate the second edition of Lakme Absolute Master Class themed around Lakme’s latest offering the Lakme Absolute Illusion range. Natasha revealed how to achieve the Lakme Absolute Illusion Metallic Look that is all set to be the beauty trend of the season.

VJ Sarah Jane Dias, Lakme Digital Ambassador was the model for the session. During this one hour session, Natasha Nischol demonstrated the Absolute Illusion Day and Night looks on Sarah Jane Dias.  



Lakme Absolute Illusion - Day to Night 

For the Lakme Absolute Illusion by Day look, a base of Lakme Youth Infinity Moisturizer, Foundation and Concealer was applied to Sarah’s face prior to the show. Sarah’s hair was also prepped up according to the 70’s vibe – big and curly. A bronzer from the Lakme Absolute Face Stylist range was used for the cheekbones, followed by blending the eyes with the Lakme Absolute Illusion Pearl Eyeshadow, which Natasha insisted could be used in light or heavy portions. A streak of black eyeliner was applied to infuse the colour of the shimmery eye shadow, to give it an electric feel. Dots of electric violet and blue from the Lakme Absolute Eye Shadow Duos were added on top of the eyeliner and to the inner corner of the eye, adding dimension.

Sarah’s eyelashes were curled using the Lakme Absolute Voluminizing Mascara. Sarah confessed that she loved flaunting fake eyelashes, which she found very dramatic.

Natasha finished this Absolute Illusion day look by dabbing the lips in a matte orange lipstick from the Lakme 9to5 range. Sarah walked down the ramp flaunting her bold avatar, swaying to the Bee Gees. Natasha mentioned that ‘Saffron Gossip’ from the same range is a lighter hue of orange lipstick that is safe to play with.

Sarah expressed that she faced a problem with metallic eye shadow fading off an hour after applying it. Natasha explained that the secret to long lasting makeup is to layer and blend in eye shadow with cream and powder so that it sets through the day. Natasha suggested that women should go all out and experiment with purple, blue and aquamarine that look gorgeous on Indian women.

The Lakme Absolute Illusion by Night was achieved by adding touch-ups to the day look and blending in purple Lakme Absolute Drama Stylist Crayon Eyeshadow followed by building in the intensity of the eye shadow with a slightly darken tone. Another line of eyeliner which smudged easily into the purple canvas brought a little sparkle in a pink glitter shadow over the inner corner of the eyes. Sarah’s lips were dabbed in a soft coral called ‘Rust Crush’. The look was completed by applying a coat of mascara and brushing the face with some glitter over the cheekbones in a decent amount of bronze blush – Lakme Absolute Blush Dous, Night Sheen.

Natasha mentioned that all girls love their glitter and one can never have too much of it. Sarah Jane revealed the secret of big hairdos by simply making multiple tiny braids on wet hair and leaving it overnight, untie each braid, a dab of mousse for the 70’s look.


Friday, 23 August 2013

Lakmé’s Runway Renditions - An opportunity to get featured in Cosmopolitan magazine!

Participate in Lakmé’s ‘Look of the Day’ at Lakmé Fashion Week Winter/Festive 2013



Mumbai, 12th August 2013: So what if you’re not on-ground at the Lakmé Fashion Week Winter/Festive, you can still be part of this fabulous fashion frenzy! Lakmé announces the launch of an exciting property- ‘Runway Renditions’. A platform that will showcase the best looks spotted on the runway this season.  A perfect combination of high street fashion and make-up that compliments, Runway Renditions will entail interesting  interactions like the ‘Look of the Day’ contest, must-see contents like DIY Videos by Clint Fernandes, Lakmé Makeup expert, as he recreates some of the most stylish and dramatic  Lakmé -Looks of the Day. This content will be available on all social media platforms.

Lakmé Runway Renditions will bring you all the runway action from LFW WF 2013 on an easyily accessible virtual platform that is sure to be a visual delight. Bloggers and Lakmé fans from around the country will get a chance to join the fashion movement by participating in Lakmé-Look of the Day contest. The contest challenges visitors to the I Love Lakmé page to put their decoding skills to test and recreate the Look of the Day. The fans have to log on to I Love Lakmé and start step by step decoding each look either on themselves or on their friends using Lakme products and upload it on the I Love Lakmé or on their own blog.  The contest begins from 23rd August 2013 and ends on 8th September 2013 when two of the best looks are picked to get featured in an advertorial in the sexy and chic “Cosmopolitan” magazine.
So get clicking away and log onto I Love Lakmé and unleash your decoding skills to win this fantastic chance!


About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2013 will be held from August 23 to August 27 Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com