Participate in Lakmé’s
‘Look of the Day’ at Lakmé Fashion
Week Winter/Festive 2013
Mumbai, 12th August 2013: So what if you’re not on-ground at the
Lakmé Fashion Week Winter/Festive, you can still be part of this fabulous
fashion frenzy! Lakmé announces the launch of an exciting property- ‘Runway Renditions’. A platform that
will showcase the best looks spotted on the runway this season. A perfect combination of high street fashion
and make-up that compliments, Runway Renditions will entail interesting interactions like the ‘Look of the Day’ contest, must-see contents like DIY Videos by Clint Fernandes, Lakmé Makeup expert, as he recreates some
of the most stylish and dramatic Lakmé -Looks of the Day. This content will be available on all social media
platforms.
Lakmé Runway Renditions will bring you all the runway action from LFW WF
2013 on an easyily accessible virtual platform that is sure to be a visual
delight. Bloggers and Lakmé fans
from around the country will get a chance to join the fashion movement by
participating in Lakmé-Look of the Day
contest. The contest challenges visitors to the I Love Lakmé page to put their
decoding skills to test and recreate the Look
of the Day. The fans have to log on to I Love Lakmé and start step by
step decoding each look either on themselves or on their friends using Lakme
products and upload it on the I
Love Lakmé or on their own blog. The
contest begins from 23rd August 2013 and ends on 8th
September 2013 when two of the best looks are picked to get featured in an
advertorial in the sexy and chic “Cosmopolitan” magazine.
So get clicking away and log onto
I Love Lakmé and unleash
your decoding skills to win this fantastic chance!
About Lakmé
Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by
Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance,
the global leader in sports and entertainment event marketing and management.
LFW has been conceived and created with a vision to “Redefine the future of
fashion and Integrate India into the global fashion world”. LFW is organized
twice every year. LFW Winter/Festive 2013 will be held from August 23 to August
27 Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in
About Lakmé:
Contemporary Indian beauty expert Lakmé
continuously innovates to offer a wide range of, high performance and world
class color cosmetics, skincare products, and beauty salons. In addition to
leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading
cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and
Paris-based Fiabila. Combining international cosmetic technology with an
in-depth understanding of the Indian woman’s needs, Lakmé also offers its
consumers a comprehensive beauty experience through its products and services
at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
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