Max, the leading value fashion brand in India, kick started the Max Trenday - a platform for the
city’s trendy youth to showcase their fashion quotient. Bengali heartthrob VJ Monalisa who is the
face of the campaign, unveiled the brand property logo amidst much fan fare at the City Centre
New Town Mall today. Max Trenday provides aspirants with a chance to be crowned the Max
trendsetter after a rigorous audition process glitzy grand finale.
Taking the excitement further was the presence of debutant actors Bonny Sengupta & Ritika Sen of
upcoming film “Borbaad”, who were seen unveiling Max’s latest Autumn’14 collection. VJ Monalisa
was quoted “I am excited to be the face of Max Trenday campaign. The campaign is a much
needed platform for our youth to showcase their style quotient and talent, I look forward to seeing
Kolkata’s youth walk the ramp and wow audiences at the grand finale”.
The Trenday campaign has kick started across Max stores in cities like Baroda, Chandigarh, Vizag,
Indore, Coimbatore and Kolkata. Consumers can participate in a buzz of activities like nail art,
tattoo art, caricature, a selfie zone and grooming activities across stores on August 8th
2014.
Commenting on the association, Vasanth Kumar, Executive Director, Max, said, “The launch
of the Max Trenday campaign reinforces our many endeavors to ‘democratize fashion’ and foster
talent. We are determined to continue our efforts with providing young aspirants a platform to
jump start their journey in the world of glamour. We look forward to seeing a very good response
from Kolkata and wish entries all the very best!”
The highlight of the campaign is the selfie contest where consumers can take a picture of
themselves at the selfie zone set up at Max stores. The selfies are then uploaded on the Max
Facebook page where entries with the highest votes stand a chance to not only win Max gift
vouchers and hampers but also get an opportunity to walk the ramp at the Max Trenday Grand
Finale.
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