Mumbai
08 August 2013: TONI&GUY HairMeetWardrobe, Britain’s most
celebrated hair-styling brand, today made a resounding foray into the Indian
market, bringing with it a gamut of its most distinguished global products.
Dominating the twin worlds of high fashion and hair styling, TONI&GUY
HairMeetWardrobe coherently defines everything that lies in between. The debut
launch emphasises the brand’s philosophy of ‘HairMeetWardrobe', showcasing the revolutionary concept of how
hair can be worn as an accessory.
The much anticipated India launch
witnessed an avant-garde evening with an enthralling musical performance,
witnessed by the crème-de-la-crème of the fashion and film fraternity. TONI&GUY’s HairMeetWardrobe Global Hair
Ambassador Mark Hampton and official
fashion stylist Manish Arora
together brought to life the brand’s HairMeetWardrobe philosophy by lending
their creative sensibilities to hair styling and wardrobe, respectively.
Themed on the concept of ‘HairMeetWardrobe,’
and the three timeless looks – Casual, Classic and Glamour - ace choreographer
Shiamak Dhawar, beautifully brought to life the brand’s philosophy through a
themed musical performance. At the musical, Anusha, Soha and Malaika performed as
showstoppers for their respective themes.
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Three Indian fashionistas –
the glamorous Malaika Arora Khan, classic beauty Soha Ali Khan and casual yet
chic Anusha Dandekar walked the red carpet in three timeless looks curated by
Mark Hampton, TONI&GUY’s HairMeetWardrobe Global Hair Ambassador. Each of
these divas embodied the theme of a chic TONI&GUY HairMeetWardrobe range,
namely - Glamour, Classic and Casual.
Mark Hampton, TONI&GUY’s
HairMeetWardrobe Global Hair Ambassador is the go-to expert for shoots, rock stars and
leading fashion brands internationally, and regularly shoots with the biggest
fashion titles and global fashion names like Vogue Italia, Harper’s Bazaar and
POP. Speaking at the launch event, Mark
Hampton said, “The launch of TONI&GUY HairMeetWardrobe celebrates a new
beginning in the way Indians wear their hair. I really enjoyed translating the
brand’s philosophy and attitude into Indian styling sensibilities for the three
Divas. I am passionate about putting hair at the heart of the show and
‘Dressing from the Head Down,’ and I am glad to have done just that here!”
Official Fashion Stylist
Manish Arora, who
brought the wardrobe to life, said, “I am super excited to partner with
TONI&GUY HairMeetWardrobe. I have always been a fan of the brand and it’s
concepts. As a designer it was very exciting for me to depict the TONI&GUY HairMeetWardrobe
philosophy with three timeless looks – Casual, Classic and Glamour. The three looks that I created for Malaika,
Soha and Anusha were conceptualised keeping in mind the idea of ‘Dressing from
head down.’ Working with Mark Hampton to create these iconic looks was a truly
delightful experience.”
Malaika
Arora Khan, who
embodied the TONI&GUY HairMeetWardrobe Glamour look said, “I am thrilled to
represent the Glamour collection which I believe is entirely in line with my
personality and personal fashion sensibilities. My hair and wardrobe spells confidence
and glamour. And I like that!”
Soha
Ali Khan, flaunted
the Classic TONI&GUY HairMeetWardrobe look and said, “Classic is timeless,
it is ageless and you can always give it a contemporary twist. I am most
comfortable in this look and I am glad to have been chosen to represent the
Classic collection which I believe compliments my personality too.”
Representing the TONI&GUY HairMeetWardrobe
Casual look, Anusha Dandekar commented,
“I am extremely excited to represent the TONI&GUY HairMeetWardrobe Casual
collection. It is entirely in line with my personal style mantra. I love keeping my style casual because it’s
fun and allows me to experiment with my looks every day.”
Speaking at the launch of TOI&GUY
HairMeetWardobe, Srinandan Sundaram,
General Manager, Haircare, Hindustan
Unilever Limited said, “TONI&GUY HairMeetWardrobe brings to India an
innovative, creative and rather redefined approach to hairdressing. The brand
lives the HairMeetWardrobe philosophy of ‘Dressing from the Head Down’ and this
remains intrinsic to our entire product range. The TONI&GUY HairMeetWardrobe
Prep, Cleanse & Nourish and Men’s range, along with fashion inspired
collections of Casual, Classic and Glamour, enables fashion forward men and
women to experiment, create and express their personal sense of style. These
products have been inspired by and developed around individual yet timeless
fashion themes that make every style easily attainable.”
To celebrate TONI&GUY HairMeetWardrobe’s
India launch, celebrities like Shamita Shetty, Anil Chopra, Preeti Jhangiani, Apurva
Agnihotri, Shweta Salve, Narayani Shastri, Rahul Vaidya; Designers Aki Narula,
Swapnil Shinde; Models Priya Trivedi, Carol Gracious amongst many others were
in full attendance at the musical extravaganza.
TONI&GUY HairMeetWardrobe launched
six vivid ranges from its global portfolio: Cleanse and Nourish, Prep and Men’s Classic; and timeless collections inspired by fashion Casual, Collection and Glamour Collection.
The Brand
History ~ Celebrating 50 years of strong heritage
The TONI&GUY salons were founded by brothers, Toni
and Guy Mascolo, who opened their first salon in Clapham, South London in 1963.
Because of the success of the salon chains, there emerged a strong demand for a
line of consumer own-brand products that customers could take home with them.
In 1999, this demand was met and TONI&GUY professional haircare products
were successfully brought to retail.
2004 marked a landmark year as TONI&GUY UK became
the official haircare sponsor of London Fashion Week. Creating the hair for
over 70 shows a season, TONI&GUY have been setting trends and inspiring
millions as the fashion platform is broadcast globally around the world. Eight
years on, this long standing relationship with London Fashion Week has
continued to flourish and over the 16 seasons, strong relationships have forged
with key designers including Giles Deacon, Todd Lynn, William Tempest, Matthew
Williamson and Acne to name a few.
2013 marks the 50th anniversary of the salon, an
accolade the Mascolo family and Unilever are very proud of. The year also marks
TONI&GUY HairMeetWardrobe’s entry in India for the very first time.
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