Kérastase introduces Volumifique, the renovation of its Volumactive range for fine, flyaway hair

Women with fine hair often complain that their hair is fragile and their hair fibre tends to break easily. Fine hair tends to be flat at the roots and becomes oily quite quickly. Fine hair is also difficult to style and quickly loses its shape. The strength and thickness of the hair depends on the structure of its cortex. The cortex is composed of keratin and makes up thebody of the hair fibre. The mass of the cortex defines the overall diameter of the hair fibre. For fine hair, the quality and mass the cortex are lower than that for thick hair and this is what makes fine hair look limp and more vulnerable to breakage.

Kérastase creates the Volumifique range to cater to the specific needs of fine hair. Building on Kérastase’s current range for fine hair Volumactive, the Volumifique range goes further in terms of performance and lightness. A volume innovation, Volumifique is Kérastase’s 1st thickening effect hair care range to create shapely hair texture. The products of the Volumifique range have a unique combination of Système Ampliflex and Intra-Cyclane. Système Ampliflex provides external action which reinforces the hair fibre and adds body and shine to the hair. Intra-Cyclane works from within to create long lasting shape memory.

Volumifique products offer textures especially tailored for fine hair. Stylight® Textures as they are called are the new generation of anti-heaviness textures which are completely absorbed by fine hair, offering volume and lightness.

Volumifique offers a 3 step regime that guarantees the transformation of fine hair:

01 Bathe: Bain Volumifique: Creates feather light volume on fine hair. Soft and light, the formula gives a visible thickening effect on the fibre without weighing it down.

Pack Size: 250ml, MRP: 1500 INR

02 Treat: Gelee Volumifique: Rinse-out transparent conditioner care with ultra-light texture that integrates the most powerful volumising ingredients. It offers soft cosmetic touch and spectacular volume.

Pack Size: 200ml, MRP: 1900 INR

03 TEXTURISE: Mousse Volumifique: Amplifying mousse that revives hair with long-lasting substantial volume and structure. Mousse Volumifique reinforces support and gives hair a natural feel and shiny finish. Mousse Volumifique Protects the hair from heat styling. Volume is safeguarded by an anti-static effect.

Pack size: 150ml, MRP: 1700 INR

The results of the Volumifique Range are visible almost instantaneously, with efficiency even on long hair. Roots are lifted. Hair is shaped uniformly. Hair becomes a playground for style. With time, shine is locked for a hair texture with depth and contrast. Volume and lightness are like imprinted into the hair.

Volumifique will be available across Kérastase Salons from the month of November onwards.

24 years of Stem Cell Research brings INITIALISTE; Kérastase’s 1st Advanced Scalp & Hair Concentrate

Kérastase introduces INITIALISTE, a revolutionary hair care product that works on your hair to make it healthier, stronger and more beautiful every day.

Kérastase INITIALISTE Scalp & Hair Concentrate

At the heart of INITIALISTE, the Regenerative Complex protects stem cell environment, thus improving the hair quality at its source. This exceptional formula, developed like a skin serum, contains powerful active ingredients which optimize the follicular regenerative capacity for beautiful hair that is stronger, shinier and fuller:

1. Mallus Domestica, native plant cells taken from a millenary known apple species are known for their ability to fight against ageing in human tissues and to optimize the environment of stem cells, thus maintaining their regenerating power.

2. Aqueous green tea leaf extract: Enriched with polyphenols to protect the stem cells’ environment from pollution, UV rays and oxidative stress.

3. Glucolipids (SP94) that acts on the external hair sheath, where the two stem cells’ reservoirs are. The lipid component consolidates the structure of the follicle’s external sheath. The “Gluco” component is an energy reserve that enhances the cell metabolism and enables the growth of healthy hair. The hair becomes stronger and more resistant to breakage. 

4. Ceramides imitate the natural hair components, and strengthen the resistance and cohesion of the capillary fibre. Improves hair quality and texture.

With INITIALISTE Fundamental Concentrate, Kérastase has created a new universal beauty Ritual for both in-salon use and at home, to keep hair beautiful for a long time. 

How to use the product in four easy steps

Step 1- Bathe - Use a shampoo that suits your hair type.

Step 2 - Treat - Wash off the shampoo and apply a conditioner/masque to lock in the natural oils of the scalp.

The new 

3

rd Step

 - 'Regenerate' - The INITIALISTE serum completes the process by adding a new step i.e. "Regenerate" to the regime, for stimulating the growth of radiant healthy hair. INITIALISTE is a leave-in product that is applied on towel-dried hair, directly on the scalp, just before styling. Take one to two pipettes, depending upon the thickness of the hair and gently massage with finger tips to spread the product evenly across the scalp.

Step 4 - 

Texturize - 

Apply your regular styling product (as recommended) 

to get lustrous beautiful hair. 

Initialiste (60ml) will be available across all Kérastase Salons from August 2013 onwards. MRP: INR 4200