At the Bobbi Brown
Cosmetics Select CITYWALK store, consumers have the freedom to design their own
shopping experience. She can gather with
others at the artistry table to exchange tips and ideas, she can watch a video
of Bobbi’s seasonal inspirations and how-to’s, or she can choose from a menu of
specialized services. This store will also offer
exclusive, limited edition products on a seasonal basis. A visit to the Bobbi
Brown Cosmetics store provides the women of India with the ultimate immersion
into the brand’s culture.
The Services
“We empower women with
the knowledge and products they need to look and feel their best.”
- Bobbi Brown
Bobbi’s
professional artists teach women to be their own beauty experts by offering
“makeup lessons not makeovers,” Trained in Bobbi’s unique teaching-base
approach to beauty, each artist considers a woman’s personal style, lifestyle
and preferences in order to create a totally customized experience. Every
makeup lesson concludes with the creation of a personalized face chart to help
women recreate the look at home.
The menu of complementary services offered at the Select CITYWALK
store includes:
·
Smokey Eyes: This service
teaches women Bobbi’s simplified approach to creating the ultimate smokey eye
look- from a rich bold smokey eye to a natural smokey eye. 5 minutes.
·
Long-Wear Eye
Makeup: Modern day women want to know how to make her makeup
last all-day long. This service teaches women how to create a long-wear eye
look that will last from coffee to cocktails, using Bobbi’s innovative formulas
and signature application tips. 10 minutes.
·
Anti Fatigue
Eyes: Tired of looking tired? This service offers consumers a
quick lesson on how to brighten up her eyes, using iconic products and
signature application tips. 10 minutes.
·
Find your
perfect lipstick and blush shade: This service shows women how easy it is to freshen up
her look with a touch of color on cheeks and
lips. 10 minutes.
·
Secret to Perfect Skin: This service
teaches women how to improve the appearance of their skin by learning to become
her own skincare expert. From skincare to foundation, our professional makeup
artists will show consumers Bobbi’s secret to healthy, flawless, glowing skin
year round. 20 minutes.
·
Special Occasion Makeup: “Our makeup artists will teach
women how to achieve a flawless makeup application that's perfect for any
special event or big night out.” 30 minutes.
The
Design
“I believe in keeping things simple, real and approachable.” – Bobbi
Brown
Bobbi’s clean
and modern aesthetic is reflected in the store’s architectural details like
industrial steel cabinetry, vintage-inspired wood and chrome chairs and Carrara
marble, while illuminated vanity mirrors mimic natural light, giving the space
a chic SoHo loft feel. The streamlined interior is open and inviting, making
the space easy to navigate while keeping with the classic aesthetic of Bobbi
Brown Cosmetics stores worldwide.
·
Communal
Artistry Table: At the heart and center of the store,
this table invites consumers shopping alone, as well as larger groups to test
products on their own or enjoy on-the-spot makeup lessons from our makeup
artists.
·
Skincare Apothecary: A
flawless makeup application begins with smooth, healthy, glowing skin. This
apothecary-inspired counter introduces
consumers to Bobbi’s highly-effective
skincare range, which is designed to work with makeup and
provides a variety of options suited for all skin types. They can test products
on their own or have a makeup artist help identify the right formulas based on
their skincare needs.
·
Bobbi’s
Best Sellers: This visual display shares Bobbi’s Top
10 products to help women look and feel their best. From flawless skin to
standout eyes, the wall features everything a consumer needs to take her look
from Pretty to Pretty Powerful.
·
Foundation Kiosk: Bobbi believes that skin should look like skin –
not makeup. This educational fixture
introduces consumers to Bobbi’s House of Foundation, featuring a wide range of
skin tone correct foundation formulas, for all skin tones and types. Special integrated lighting
on the fixture enables customers to find their perfect skin tone correct shade.
Consumers can test products on their own or have a makeup artist help her find
the right foundation for a flawless, natural makeup look.
·
Eye Kiosk: This
double-sided fixture invites consumers to discover Bobbi’s exclusive
tips and techniques for creating the
perfect brow, and the ultimate smokey eye. Featuring step-by-step application
instructions, consumers can test products on their own
or enjoy on-the-spot lessons from a makeup artist.
Open
on all days of the week from 10am – 9pm, the Bobbi Brown Cosmetics store will
be located at G13 B, Select CITYWALK, District Center Saket, New Delhi – 110 017.
Telephone no:
011-41018275
